Tackling a weighty issue – the growing importance of lightweight packaging

Tackling a weighty issue – the growing importance of lightweight packaging

UK headquartered sustainable flexible packaging business, Eco Flexibles, has shared insight on the importance of weight in packaging as the mass-market shift towards lighter substrates continues.


The business, which supports brands, packers and retailers making the switch from mixed-plastic flexible packaging to recyclable alternatives, believes that packaging weight will become one of the leading reasons that brands switch to monopolymers.


Simon Buswell, Director at Eco Flexibles, comments: “There’s a clear trend in the flexible packaging market to switch from mixed plastics to recyclable monopolymers. The fact the resulting packs tend to be lower in weight has usually been more of a bonus – enhanced recyclability is front and centre of the move.


“Where this is changing is that brands are seeing their Environment, Social and Governance (ESG) strategy as a much wider and more connected process. Transportation, for example, has an important part to play today in corporate sustainability strategy. The multilayer mixed plastic packaging that is so common tends to be heavier than its monopolymer counterpart. At the volumes and prices we’re looking at today, and for the foreseeable future, this adds unwanted cost and CO2 output during logistics and handling at a time when the rest of the industry is moving towards carbon zero targets.


“We’re expecting the lighter weight of monopolymer packaging, such as the range of films, skins and pouches we offer at Eco Flexibles, to become priority number one for brands and retailers. It’s a great example of our ethos – sustainable packaging doesn’t need to be a concession or a compromise, it can come with real consumer appeal, performance and bottom-line value.”


The Eco Flexibles brand, and its unique perspective on sustainable packaging development, is seeing real success on both sides of the Atlantic, supporting customers across North America and Europe. Alongside bespoke designs, the business offers a collection of ‘off the shelf’ designs. 


This portfolio includes EcoLamm, a collection of recyclable monopolymers film-on-a-reel products designed for VFFS and HFFS applications, blended with leading print technology and exemplary performance. EcoLamm is available in a range of finishes, barrier qualities and print options, and is suitable for Pillow Pack, Stabilo, Block Bottom and Flowrap.


Simon added: “Brands will be focusing on weight as its own distinct factor in packaging. What brands don’t want is to switch to lightweight packaging alternatives to then find compromised performance, unexpected regulatory difficulties, or inconsistent supply. It’s here that Eco Flexibles demonstrates real value, project managing the switch from start to finish.”


To find out more about Eco Flexibles, please visit www.ecoflexibles.com

For more client news, visit: www.phdmarketing.co.uk/category/news/client-news/

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