PHD Marketing & Strategy, a UK headquartered marketing and communications agency, has been appointed by the Kerfoot Group, one of the UK’s largest natural oil specialists, to enhance and grow its market presence globally in refined and speciality oils.
Kerfoot, part of the Avril Group, has a turnover of £115 million per year and exports products for the personal care and food markets to more than 40 countries worldwide. Its operations consist of three divisions – bulk, packed and speciality – employing more than 130 employees at four sites in Northallerton and Goole, Yorkshire, UK.
Kerfoot has implemented an ambitious five-year growth and expansion strategy which PHD Marketing will support through delivery of a comprehensive public relations, content and digital marketing strategy.
Commenting on the appointment, Kerfoot Group Chief Executive Officer, Sarah Bradley, said: “We wanted to work with an agency capable of developing and implementing a strong communications strategy for us. It is important that our marketing agency shares our energy and drive to deliver commercial success and we clearly sensed PHD’s expertise and in-depth understanding of our markets. The team is up to speed with the latest trends that impact our industry and as our relationship progresses, I am sure they will become an intrinsic part of our team.”
Managing Director of PHD Marketing & Strategy, Joanna Stephenson, added: “Holding a healthy position within the refined and speciality oils markets, Kerfoot Group has a broad scope for expansion. Our work with them will amplify the company’s competitive edge and profile in their chosen target markets.
“Kerfoot Group is a welcome addition to the PHD family, and we look forward to working with Sarah and the team to lay the foundations of future success.”
Joanna founded PHD Marketing & Strategy in 2014. Harnessing over 25 years within the plastics, packaging and print industries, she has used her industry knowledge as a solid foundation from which to pioneer the business into a highly-recognised B2B agency, representing companies across print, packaging, food & drink and life sciences operating on a global scale.
For further information on the partnership between PHD and the Kerfoot Group, please visit kerfootgroup.co.uk.