Clasado Biosciences (‘Clasado’), a global leader in the development of scientifically proven prebiotic ingredients and product solutions for the human gut microbiome, has shared its perspective on the growing global health supplements market and the areas of wellbeing that brands and consumers alike are homing in on.
The business, which uses studies of its own prebiotic ingredient Bimuno® to support better consumer and industry understanding of gut health, has seen a marked and consistent drive toward immune function in response to changing market needs, particularly in new formulations for health supplements and gummies.
Clasado has observed that due to the increasing focus on immunity throughout the Covid-19 pandemic, formulators are now putting immune function support at the top of their product development priorities.
Doug King, Director of Sales North America at Clasado, explains: “While we’re not quite ‘post-pandemic’ yet, we’re definitely seeing the market adapting to new needs and demands. One of the most pronounced changes is that consumers are far more aware of supporting their immune health and brands are responding accordingly. Interestingly, consumers are also aware of their own knowledge gaps in this regard, which gives prebiotics a huge amount of potential for formulators.
“Numerous studies have highlighted that a healthy, diverse and well-supported gut microbiome has major benefits in supporting immune health and excitingly for product developers, we’re only scratching the surface in terms of delivery method. Consumers are becoming more in tune with how to manage their everyday health proactively and supplements that support immune function through microbiome modulation look set to be the way forwards.”
Clasado’s own prebiotic ingredient, Bimuno, is a versatile galactooligosaccharide (GOS) supported by over 100 scientific publications, including more than 20 clinical trials, making it the most studied prebiotic of its kind. The business is continuously expanding its geographic reach, which now includes availability in Europe, North America, the Middle East, Australia and New Zealand.
Doug concluded: “We’ve passed a major tipping point in immune health – the consumer is more engaged than ever before and is proactively seeking ways to support the body’s defences. Beneficial bacteria in the gut microbiome, such as bifidobacteria – nourished by Bimuno – can support the immune system. Factor in that prebiotics are stable and simple to formulate with, and there’s no doubt we are seeing the dawn of major change. Prebiotic supplements designed to support immune function are on the up!”
To find out more, please visit www.clasado.co.uk