Graphic Packaging International (“Graphic Packaging”), leader in paper-based packaging solutions, has been awarded Best New Concept at the UK Packaging Awards 2020 for its KeelClip™ beverage clip solution.

“We’re immensely proud of our team and the work we’ve carried out with our partners to bring this innovative pack to market. Innovation and sustainability are at the heart of everything we do. To lead the field in the Best New Concept category is testament to the hard work and vision of everyone involved,” said Tom Garsed, marketing, design and innovation director at Graphic Packaging.

Pioneering innovation, KeelClip, has proved to be an economically viable, sustainable packaging alternative to plastic rings and shrink film for customers around the world since its launch. The solution is the first beverage clip of its kind to suit all sizes, diameters and configurations of can, giving it the edge over similar solutions on the market.

“We continue to be committed to innovation at the highest level to meet today’s supply chain needs. From brand to consumer, every Graphic Packaging solution is rigorously engineered for optimum performance and sustainability,” continues Garsed. “We’re delighted that our continued drive towards more innovative, sustainable packaging solutions has been rewarded by this respected programme.”

The UK Packaging Awards is one of the most prestigious events for the UK packaging industry and, historically, a popular annual fixture in the diaries of key figures in the manufacturing, design, brand and retail industries. This year, due to COVID-19 restrictions, award-winners were announced online. The full list can be viewed here: UK Packaging Awards.

For more information on KeelClip, please visit https://graphicpkg.com