Essentra Tapes launches eco-friendly PCR easy-open tape

Essentra Tapes launches eco-friendly PCR easy-open tape

Essentra Tapes, the global leader in tapes for packaging that open, close, inform and protect, has launched a new tear tape containing 70% post-consumer recycled PET.

 

SupaStrip® PCR is designed to close the loop on sustainable flexible packaging while still offering a high-end frustration-free opening experience for consumers. Manufactured from a 23-micron single-ply PET film for improved cross-tearing protection, SupaStrip PCR ensures a clean tear in the intended direction, while still offering incredible strength to prevent the tape from snapping.

 

Welcoming the launch, Ian Beresford, Head of Marketing and Development at Essentra Tapes said, “Studies have shown that, of the most common frustrations with packaging, 57% of consumers think packs being too difficult to open is the most serious issue, while 43% of consumers get frustrated when packaging is too difficult to recycle. SupaStrip PCR is the ideal solution for both problems and its high recycled material content means it is a future-proofed solution for manufacturers and converters looking to stay on the right side of increasingly strict packaging legislation and EPR reforms.

 

“We’re proud that we’ve managed to achieve the same performance from SupaStrip PCR as we do from the original SupaStrip. This means it offers the same clean tearing capability for frustration-free flexible eCommerce packaging, tamper-proof films for pharmaceutical and tobacco products, and a wide range of flexible packaging applications.”

SupaStrip PCR arrives as the global economy seeks to move away from virgin plastic use and linear supply chains. Global lawmakers in key markets across Europe, Asia, and the USA have all announced measures to tackle virgin plastic use in goods and packaging. SupaStrip PCR is expected to attract keen interest from manufacturers and converters looking to offer premium sustainable packaging to their customers.

 

Beresford added, “We know it’s more important than ever for brands to know every component of their packaging. SupaStrip PCR helps ensure global supply chain compliance and means brands can really shout about their sustainability agenda – without compromising on a quality consumer opening experience.”

 

As with other Essentra products, SupaStrip PCR can be printed with bespoke designs, meaning it can carry promotional material, safety messages, opening instructions, and more. The new easy-open solution underlines Essentra Tapes’ commitment to including cutting-edge sustainable solutions as part of their product offer.

 

For more information on the extensive range of tape solutions available from Essentra Tapes, please visit www.essentra.com

 

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