Leader in integrated software and hardware solutions, Esko, has partnered with UK-based supplier of high-quality and innovative products for cats and dogs, Making Pet Food Matters (‘MPM’) to streamline the MPM artwork process, introducing cost and time-saving benefits.
MPM brands are sold in 49 countries worldwide with offices in the UK, Australia and the USA. The introduction of collaborative online workflow platform, Esko WebCenter QuickStart, and 3D design tool, Studio, has enabled MPM to consolidate its artwork process and bring CGIs in-house, with a reduction in CGI costs alone of over 85% in 2019.
MPM works with several design agencies and over a dozen printers across the globe, in addition to creating and updating over a thousand visual assets each year. Joy Stevenson, project manager at MPM, said: “No matter which channel they use, our customer ultimately receives the same end product in their hands. It’s key that our packaging conveys our values as well as the great product inside.”
As a result of the collaboration, multiple users can review MPM artworks simultaneously, speeding up the review and approvals process. Instant visibility of projects has led to higher-quality artwork and increased productivity, increasing speed to market and brand consistency across multiple geographies.
Matthew Haws, vice president of global marketing at Esko | Brand Solutions, commented: “The differentiator for MPM is the quality of their product and ingredients so they need to be able to display this through their packaging and marketing efforts. It is critical artwork quality is consistent across multiple SKUs, particularly in response to high growth in e-commerce – and also that teams can easily recall past projects and assets in future workflows.”
Joy Stevenson added: “Esko technology is intuitive to use and doesn’t require high levels of configuration – ideal for a growing company like us which is fairly early in the in-house artwork journey. Using a standardized system with minor tailoring allows us to understand how well our processes work and what changes we might want to make in the future while maintaining what’s successful.”
Esko, a Danaher company, is a global provider of integrated software and hardware solutions that digitize, automate and connect the go-to-market process of consumer goods.
For CPG and Pharma brand owners, the Esko collaborative content creation platform for packaging, label, and marketing collateral equips marketing, branding, regulatory, and packaging teams to increase productivity, reduce costs, save time in their content processes, and consistently meet their deadlines for marketing and packaging projects.
For packaging manufacturers, the Esko range of prepress, flexo platemaking and print inspection solutions connects people, processes and tools and brings consumer products to life with accuracy, quality, efficiency and speed.
Packaging for 9 out of 10 major brands is produced by Esko customers.
Headquartered in Gent, Belgium, Esko operates worldwide with a unique focus on packaging and labels the consumer can trust.
To find out more, please visit www.esko.com