Bimuno®, the prebiotic galactooligosaccharide (‘GOS’) ingredient developed by Clasado Biosciences (‘Clasado’), will be a key ingredient in Herbalife Nutrition’s new supplement Microbiotic Max, launched in April 2021.
Microbiotic Max is a powdered food supplement that combines Bimuno prebiotic with two billion live probiotic bacteria from strains of Lactobacillus helveticus and Bifidobacterium lactis – ‘good’ gut bacteria that support vital functions of the body including the immune system and cognition. The importance of good gut bacteria is also currently being explored in other areas, such as sleep health and sports performance. The inclusion of Bimuno will complement the probiotic elements by nourishing bifidobacteria, helping them to thrive.
Per Rehné, CEO at Clasado, commented: “Gut health is becoming a top priority for consumers and scientifically supported ingredients make all the difference. Bimuno is the most studied prebiotic of its kind, supported by over 90 scientific publications, including more than 20 clinical trials”.
“Herbalife Nutrition is renowned for its market agility and innovative thinking; by formulating with Bimuno, the strong commercial potential of an advanced prebiotic is on full display. Herbalife Nutrition Microbiotic Max is set to be an effective use of the synbiotic concept and we’re proud to play our part in the launch of an innovative supplement designed to make a real difference”, he adds.
Simon Branch, senior director of research and development at Herbalife Nutrition, commented: “We’re delighted to be launching Microbiotic Max to key markets in Europe and Africa throughout 2021. Our members and their customers value the scientific credibility and quality of Herbalife Nutrition’s products, which is why Bimuno was the perfect prebiotic choice for our new supplement. We’re looking forward to making gut health more accessible and more achievable”.
Clasado Biosciences partners with food and nutrition brands in the creation of functional foods and supplements to support better gut health. Proprietary prebiotic GOS ingredient, Bimuno, is designed with versatility and stability at the forefront. It is ideal for new product development in categories such as standalone supplements, beverages, yoghurts, sports drinks, smoothies and confectionery.
To find out more about the diverse scientifically backed benefits of Bimuno, please visit www.clasado.com