SATO had a specific requirement to launch two new products across eight different geographies. Our remit was to work with the SATO Europe team, in collaboration with the Japanese headquarters and European regional teams, to execute launches that covered the full marketing mix. Parallel to this, a new multi-language website with secure partner area was also briefed in.
What our clients say:
What we did
We successfully launched the company’s two products in all eight geographies, generating coverage in international trade press. In this case, a huge amount of marketing material, both internal and external, was required to support the launches. In collaboration with our partner, Design by PHD, we wrote, designed and delivered well over 100 items of marketing collateral.
The material produced ranged from business cards to brochures and exhibition booth designs. In addition, we designed and deployed a new fully responsive comprehensive 50,000-word website, which was translated into 6 different languages. We achieved all this while working closely with SATO Europe, Japan and US teams to ensure that our communications were not only appropriately localised by geography but were in line with the wider corporate business strategy.