SATO Multi-Language Marketing Strategy

Working in partnership with the corporate marketing team, PHD designed a multi-language marketing strategy for SATO Europe, a leading global provider of Auto-ID solutions that empower workforces and streamline operations.

The Brief

SATO, a leading provider of Auto-ID solutions that streamline operations and empower workforces, required a comprehensive marketing refresh that covered multiple geographies within Europe. To meet the brief, our work for the SATO Europe team was created to be perfectly in line with (and suitable for use in) SATO Asian and American marketing communications.


Content marketing
Marketing strategy
Media management
Translation services

Our Activity

SATO had a specific requirement to launch two new products across eight different geographies. Our remit was to work with the SATO Europe team, in collaboration with the Japanese headquarters and European regional teams, to execute launches that covered the full marketing mix. Parallel to this, a new multi-language website with secure partner area was also briefed in.

What our clients say:

If I was asked to describe PHD Marketing & Strategy in three words? It would be…My. Dream. Team. PHD has been so great on strategy and also the execution.
Noura Moussa CEO CorneliusHead of Marketing Europe, SATO

What we did

We successfully launched the company’s two products in all eight geographies, generating coverage in international trade press. In this case, a huge amount of marketing material, both internal and external, was required to support the launches. In collaboration with our partner, Design by PH, we wrote, designed and delivered well over 100 items of marketing collateral.

The material produced ranged from business cards to brochures and exhibition booth designs. In addition, we designed and deployed a new fully responsive comprehensive 50,000-word website, which was translated into 6 different languages. We achieved all this while working closely with SATO Europe, Japan and US teams to ensure that our communications were not only appropriately localised by geography but were in line with the wider corporate business strategy.