We developed complementary communications to the company’s investment PR strategy to promote Optibiotix expertise in the microbiome sciences and health & nutrition fields. For Optibiotix, our ability to create accurate communications detailing the protection of patents and trademarks, supply contracts and product launches were key when maintaining a continuous flow of news in support of share prices.
What our clients say:
In 2019, we achieved 20+ pieces of coverage in key titles such as NutraIngredients, Nutrition Outlook, Food Navigator, Nutraceuticals Business Review and National Pharmacy magazine. Coverage in July and August 2019 increased by more than 300% on the previous year.
Social media following, impressions and engagement on LinkedIn and Twitter has continued to grow as posts are repurposed from the steady flow of investor content updates. A new responsive website, created in collaboration with Design by PHD has also increased traffic to the Optibiotix product page, supporting sales growth.