Kerfoot Rebrand and Searchability

Kerfoot is a leading manufacturer and supplier of natural and organic oils for the food, personal care, pharmaceutical, animal care and industrial sectors. We refreshed the Kerfoot website and branding and work with the Kerfoot team month-on-month to raise the company’s profile.

The Brief

Kerfoot required a full rebrand. They asked for a new, responsive website that would help to make their oils searchable alongside key competitors. Coverage in key titles was also a must, Kerfoot wanted to raise awareness of their brand and products within the market to support sales growth of the Kerfoot Oils portfolio.

Discipline(s):

Article writing & placement
Content marketing
Copywriting
Marketing strategy
Marketing mix
Rebrand
Media management
Digital

Our Activity

In collaboration with designbyPHD, we delivered a new fully responsive website and built a bank of social media posts to best promote the business on launch of the new site.

We wrote and released PR, which was covered in key publications such as The Grocer, Personal Care and Nutraceuticals Now. We continue to provide monthly retainer-based support, which includes SEO analysis and implementation to drive continual growth.

What our clients say:

Results

The new, responsive Kerfoot website is ranking well against key competitors, raising awareness of the Kerfoot brand and driving traffic back to site. Our work on PR writing and release has led to average quarterly coverage of over 250K (potential) readers.

Social media statistics on the Kerfoot platforms have risen month-on-month, despite disruption in communications across the board from the recent global pandemic, and Kerfoot is outperforming competitors with longer running accounts.