Creation Reprographics Marketing Mix Development

We created a comprehensive marketing mix for Creation, a specialist provider committed to delivering excellence in label and packaging artwork, reprographics, screen and flexo plate manufacturing.

The Brief

We’re proud to have worked with Creation since PHD was established. The initial brief from the Creation team was to promote their services in premium quality reprographics and plate production. Over the years, we’ve repositioned Creation as a leader in sustainable flexographic plate production, which is a novel (but today, extremely relevant) approach in an industry which relies heavily on solvent usage.

Discipline(s):

Content marketing
Marketing strategy
Marketing mix
Rebrand
Media management
Digital

Our activity

We rebranded, built a new responsive website and developed a marketing strategy that focused on content marketing to achieve a strong marketing mix. Our goal was to raise the profile of Creation, an SME in a large industry, by communicating their expert status through thought leadership articles, blogs and e-blasts. We utilised this long-form marketing mix to allow us to fully explore Creation’s technical abilities in line with their new and different approach to sustainability.

What our clients say:

The role they play, is quite substantial in terms of marketing and sales. I get comments all the time about our latest news and it’s all very current.

Matt Franklow Creation MD

Results

Our marketing mix, which includes extensive information on Creation’s technical abilities and eco-credentials, has helped to position the business as a leader in sustainable flexographic plate production. Our optimised Creation blogs, in particular, have helped to improve search results, proving popular as an invaluable source of expertise for those seeking support and advice in reprographics and plate supply.

Our longstanding relationship with Creation has naturally seen the marketing strategy evolve. In the past year, our targeted e-blast campaigns to existing Creation contacts have resulted in high open rates and supported business continuity.