We devised a Clasado content marketing strategy that began with vision, mission and values development to clarify the culture, positioning and strategy for the business. We then began a branding exercise and website build. While the website was in progress, we set about developing a social media presence.
Focussing our efforts on PR/article generation and placement, we aimed to position Clasado as a leading expert in the microbiome biosciences field. A comprehensive content marketing approach, with Clasado core messaging at the centre, was essential to telling a story and successfully marketing the brand.
We placed articles in reputable industry publications such as Nutraceutical Business Review, Manufacturing Chemist and Functional Sports Nutrition to boost Clasado’s expert status. Social media activity related to these pieces has increased and driven traffic back to the new responsive website, which supports Clasado in capturing new business opportunities.
As a result of our work on the Clasado B2B brand, we were asked to manage the marketing of Bimuno, Clasado’s unique prebiotic food supplement that is aimed at the B2C market. Outside of our usual B2B remit, our newly appointed management of Bimuno highlights our ability to be agile to our clients’ evolving needs and their trust in us to adapt accordingly.