Brands “turning significant corner in packaging sustainability”, says Eco Flexibles

Brands “turning significant corner in packaging sustainability”, says Eco Flexibles

UK headquartered business Eco Flexibles has shared insight on the evolving flexible packaging market, noting that as investments increase as companies come out of Covid-19 lockdowns, the coming months will prove a critical time for brands.


Eco Flexibles, which partners with brands, packers and retail businesses looking to switch to lightweight recyclable plastic packaging solutions, makes the development of sustainable packaging solutions simpler, more effective and more accessible. Created by – and for – packaging industry executives, Eco Flexibles has a unique perspective on the current state of play and expects to see further peaks in eco-friendly packaging adoption.


Simon Buswell, Director at Eco Flexibles, elaborates: “We’re seeing a real turning point in the industry in terms of the much promised ‘sustainable revolution’. After the challenges of Covid, it’s no secret that for many companies sustainability has taken a back seat to volume and speed. However, sustainable packaging still plays an important role in consumer shopping decisions, so naturally we’re now seeing the focus switch back.


“Consumer interest in climate change and the environment hasn’t slowed and with the foot firmly back on the accelerator, over the next six to twelve months we’re expecting to see many more brands make the switch from multi-material flexible packaging designs to more environmentally friendly recyclable monopolymers. One of the most interesting elements at play is the changing regulatory landscape. Initiatives such as Extended Producer Responsibility, the UK plastic packaging tax and the EU packaging levy are pushing new sustainable flexible packaging design up the agenda. However, with resources stretched, many businesses don’t have the capacity to make it happen on their own. That’s where an end-to-end partner like Eco Flexibles truly shines.”


To make the transition to lightweight and recyclable monopolymer packaging more effective, Eco Flexibles offers bespoke solutions alongside its range of ‘off the shelf’ pouches, skin films, lidding films and film-on-a-reel products, designed for VFFS and HFFS applications. The business handles all elements of packaging development from concept to completion, including testing and accreditation, significantly reducing the pressure on brands.


Simon concludes: “Our key message to brands is that sustainable flexible packaging doesn’t need to be complex, resource-intensive or a compromise. As well as being recyclable, lighter in weight and high-performance, the solutions we have developed at Eco Flexibles demonstrate how the switch from linear to circular economies can be as advantageous for brands as it is for the consumer.   


“The key difference for brands is that packaging is not an isolated part of sustainability drive; it’s absolutely central, and we are expecting to see it become more even more closely integrated with ESG strategy across the coming year.”


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