Comprehensive communication strategy or pick-and-mix marketing tools – the choice is yours…
We create bespoke marketing plans
…for our clients based on the wide range of marketing services we offer; both in-house and in collaboration with trusted partners, including our sister-company Design by PHD. This ranges from simple communications management to comprehensive content marketing plans and targeted digital campaigns.
We offer a monthly retainer-based plan
…in which we include an agreed selection of services such as PR, social media management, awards and events support. We also accommodate ad-hoc requests, working with clients to fulfil requirements such as meeting or event facilitation, stand-alone campaigns and corporate training.
If you need to:
Raise the profile of your business and promote your brand
Launch a digital campaign
Have your public relations and advertising managed
Grow your business
Here’s a snapshot of the
services we offer
Brand
Refresh your existing website and marketing materials.
We work with clients to re-brand in line with company vision, mission and values, creating brand-new websites and full-suite marketing materials. To achieve this, we collaborate with Design by PHD. Following an initial session with our account director, our clients have high-level input to the process with review touchpoints along the way.
Example
Our account director, Jo Stephenson led the PHD digital team in a joint project with Design by PHD to rebrand and redeploy the Cornelius Group website and full suite of marketing materials. Immediately after launch, the PHD team is working to product launches in the new style.
Communicate
Manage the communication of your message
We work with clients to understand the brand message(s) we must communicate. Our dedicated specialists create content, which is repurposed for each platform to ensure relevance and optimum impact. Our approach is market pull, rather than product push – and we’re as much at home producing thought leadership articles as we are writing tweets.
Example
Our whitepapers for client, Esko, have helped to secure the company’s reputation as an expert in the industry. For a recent Esko launch, we produced a complementary suite of materials, which included a white paper, digital quiz, feature, PR, blog and e-blast.
Plan
Develop a marketing strategy that’s aligned with your brand
We develop wider brand-led marketing strategies and unique launch-led campaigns that are aligned with our clients’ top-level business strategies. We often work with multiple regional business arms across the globe – it’s not unusual for us to speak to colleagues in the US, Japan and France simultaneously, to align communications.
Example
We worked with SATO Europe in collaboration with Design by PHD deliver a new, responsive website and complementary marketing materials. We continue to work with the European team, and colleagues in the company’s Japanese and US businesses to deliver internationally relevant communications.
Schedule
Amplify your message across a range of platforms
Our digital team uses the latest technology to ensure that approved client communications are scheduled like clockwork, across all agreed platforms. Our aim is to amplify your message in all the right places, to optimise awareness and engagement with your brand. Our content is repurposed from PR to blogs to social media posts to ensure consistency, build trust and demonstrate your expertise.
Example
While working for Clasado, a B2B account in the biosciences sector, our Team Director Emma Czirok, identified an opportunity to align communications with Bimuno, the Clasado B2C brand. PHD now successfully manages both B2B and B2C accounts.
Evaluate
Provide quarterly metrics and reporting for continual improvement
We constantly monitor the communications we distribute to drive continual improvement. For our clients, this is presented in a quarterly report, which gives us the chance to discuss and review progress and move client accounts forward. Collaboration is key to our ethos of PHD as an extended member of your team.
Example
We monitor coverage, social media and website data for 20+ clients. Our reports are used as a discussion point for clients in regular meetings with our account director and MD, Joanna Stephenson