Video – the rising social media star
Ever wondered why Google acquired YouTube back in 2006? Because they knew the video phenomenon was on its way!
800 million viewers visit YouTube every month, Facebook receives 8 billion videos daily; that’s a whopping 100 million hours of video every day. Time spent watching video content on Instagram has increased by more than 40% in last six months and Snapchat users now watch ten billion videos per day!
A video is an easy and effective way to increase visibility and maximise reach. People love watching videos and more importantly love sharing videos with friends. In fact, by 2018, it is estimated that video will be 80% of global internet traffic, according to a recent Cisco report.
Ever heard that a smile is worth a thousand words? Try a minute of video being worth 1.8 million words, according to Forrester Research’s Dr. James McQuivey. Why write a 3-page document explaining something that can be shown in an entertaining and interesting two-minute video?
Video is a simple way of quickly capturing the attention of consumers and viewers. According to Real Time Web Solutions, on average an online visitor will stay two minutes longer on your site when they watch a video.
As a marketing solution, video is rapidly increasingly in popularity with 87% of online marketers now using videos. Marketers are becoming more willing to increase spend on this dynamic tool. In 2020, video is estimated to account for 23.2% of marketing spend, compared with 17.7% in 2015.
In terms of social media engagement, posts with video links attract three times more visitors - so get those videos linked up!
‘More people own a mobile phone in the world than a toothbrush’ according to Equalman Erik Qualman.
Mobile traffic is increasing at phenomenal pace. A new study from Cisco states that mobile data traffic has grown 400-million-fold over the past 15 years and
mobile video will account for 75% of total mobile data traffic by 2020 – imagine that amount of videos online!
The next step is to make your videos stand out from the crowd and to get those desired likes and views.
Our top tips:
- The video must reflect the brand; don’t skimp on quality, as it will show
- Tell a story. A video is a great way to show the face of a company and connect with customers
- Make the most of it; use it across a range of social media channels. Feature it on your website, stick it on loop in the company reception, have it playing in the background at exhibitions – the more usage the better
- Be present on social media platforms that focus on video such as Snapchat, Instagram and Periscope – why not, they’re free after all!
Don’t get left behind in the video surge. Keep on top of the marketing world and get videoing!