Should I Blog My Business?
So, unless you’ve been living under a rock for the last 10 years you’re pretty much certain to have heard of the term ‘blogging’. If you are unfamiliar with the term, in very simple terms, a blog is a log of information on the internet. The first ever weblog was created in 1997 but wasn’t a huge phenomenon and was only really popular with web developers. The launch of WordPress in 2003 was a significant event and made blogging more accessible to a much wider audience. 2007 saw the launch of Twitter, and since then we’ve had a steady stream of social platform launches, which all facilitate blogging.
Blogs can have a huge impact on the way that businesses and people communicate. A blog can enable your business to distribute exactly what it wants, when it wants. Google absolutely loves fresh, relevant and topical content, so publishing regular blog posts can really fuel the search engine optimisation (SEO) for a website. This can also lead to improvements in the search engine ranking page (SERP) of a site.
In addition to these practical elements, blogging gives your business the opportunity to become a voice of authority in its industry and elevate its status to that of a much sought after, trusted advisor. A blog becomes your platform for showcasing new content and commanding your audience. With clever content and distribution strategies you can develop highly engaged communities to share your opinions and values with, and build longer lasting and trustworthy relationships.
Unfortunately, like most things, a successful business blog is not going to happen overnight. It takes time, patience, strategy and a refined content plan but, in our opinion, the clear benefits to having one more than justifies the time and effort required.
Watch out for next week’s blog post where we will review some of the most popular blog platforms and offer some top tips for business blogging.
If you just can’t wait until next week and would rather take the fast track approach, PHD Marketing can provide tailored training to get your business blog up and running. Or alternatively we can manage it exclusively for you.
For more information on how we can support your local, national or international business, please contact firstname.lastname@example.org or call +44 1977 708643