PHD And Packaging Collective Form Sustainability Alliance
Leading European marketing and communications agency, PHD Marketing & Strategy, has been appointed by The Packaging Collective, a sustainable packaging-focused community, to manage its marketing activities.
PHD Marketing & Strategy is a specialist in business to business marketing strategy and communications and provides a range of services to manufacturing, distribution, science and technology businesses across the UK, Europe, Asia and the Middle East.
Joanna Stephenson, Managing Director at PHD Marketing, said: “We are thrilled that the Packaging Collective has chosen PHD to manage its marketing strategy. Our objective is to muscle them to the forefront of the packaging industry’s sustainability agenda and enable them to deliver real change in the sector.
"There is so much to do in the packaging industry to bring what is a diverse industry together, to lobby and educate in a way that benefits the sector and consumers alike. The Packaging Collective has great expertise and a vision for how the packaging industry can move forward against what is a very tough media backdrop and consumer situation. We're delighted that the team have put their trust in us to drive their strategy forward."
Packaging Collective is a free-to-join respected packaging-focused community that delivers high calibre B2B networking events, education, training and awards programmes to the print and packaging industry. Founded in 2018 by packaging specialists Sanjay Patel and David Harding-Brown, Packaging Collective welcomes designers, manufacturers, brands, students, retailers, professionals, enthusiasts, ecologists and educators. Packaging Collective is set to encompass over 50,000 people in 2019.
Sanjay Patel, Co-Founder of Packaging Collective, said: “PHD’s flexibility and tailored approach to marketing and communications caught our eye. Their intimate understanding of the sector and its challenges, along with great marketing insight, means they were the obvious partner for us.
"With the exponential growth of Packaging Collective since 2018, now seemed the right time to hand our marketing over to the experts. We trust PHD’s expertise will enhance our brand image and increase our industry outreach.”
Joanna Stephenson founded PHD Marketing & Strategy back in 2014. Harnessing over 25 years within the plastics, packaging and print industries, Jo used her industry knowledge as a solid foundation from which to pioneer the business into the highly-recognised agency it is today.