Young girl at computer
Young girl at computer

PHD Marketing at Social Media, Marketing and Business Show 2016


PHD Marketing at Social Media, Marketing and Business Show 2016

PHD attended Social Media, Marketing and Business Show (SMMB) in Sheffield yesterday, the 15th June 2016.

A range of exhibitors, mainly based around marketing, video & photography and social media, welcomed us showcasing their capabilities to boost the marketing industry.

We were very pleased with the range of speakers throughout the day, despite not being left enough time for breaks and lunch between the seminars – our hunger got the better of us eventually and we had to miss some of a talk!

The day kicked off with Extraordinary Coach David Taylor, explaining his theory of how marketing creates distance. The talk put forward a few fresh ideas around impact vs. ease, which he explained despite being the easiest option, hiding behind emails, blogs and social media all of the time is ultimately likely to create distance with clients. Impact is likely to materialise when companies move out of this comfort zone into new forms of communication which create human connections rather than technological. He encouraged the attendees to play the ‘no game’ in their own time in order to familiarise the feeling of rejection and embrace the no – find out more on this live play back at SMMB show.

The second seminar from Business Growth Creator, Neil Simpson, explained his theory on the importance of creating a two-way funnel, not a megaphone, when it comes to social media, in order to be effective in business. He spoke of social media legend Gary Vaynerchuk who once said ‘Social media is about the wizard not the world’, it’s about how you use it and get heard. This was a great wake up call for those getting used to their every-day routine of social media and way of working.

Ian Preston, LinkedIn guru, spoke of the true power of LinkedIn when used correctly and ran through the dos and don’ts of an effective profile to ensure maximum effect.

Next was the turn of Shoo Social Media Ltd Director, Rachel Hatfield, who filled us with some unbelievably amazing social media facts from Equalman Erik Qualman, such as more people globally have a mobile phone than a toothbrush. Rachel also spoke about Twitter best practice and how to make noise and meet people in the right way in the ‘cocktail party’ environment that is Twitter.

Lastly, the end of the day saw leading digital strategist and MD of Mantra Media, Johnny Pawlik, who spoke to the psychology of social media, highlighting collectivism of people and how it enables people to come together for one cause. He touched upon how to make things meaningful and resonate with the audience. 

We would recommend this show to those wanting to get up to date with the fast moving world of social media and marketing and to experience some great speakers.