Buy Yorkshire: The Best Bits
Last week PHD Marketing attended Buy Yorkshire, the biggest B2B conference and exhibition in the North of England. The event, based at the Royal Armories in Leeds, welcomed over 115 exhibitors eagerly awaiting over 5,000 registered delegates.
With Forget Me Not Children’s Hospice as chosen charity partner and key sponsors Vodafone, Sue Ryder, The Works Recruitment, Vantage Motor Group and City Fibres, the event was well organised and boasted a good turnout.
PHD visited the show on Tuesday 17th May and despite being slightly smaller than expected, we were pleased we did. Here are our best bits:
The Billionaire panel, chaired by Founder and Director of Planet Straight Jonathan Straight, and featuring a panel of four others, touched upon the main current affairs of today, such as the brexit, equality in the work place and the effect the Internet of things could have on business and included much participation of those voicing interesting views on the matters.
Jessica Zeun, Director of Zeun Digital, captured the audience in her interesting talk on social media and digital marketing. She shared some of her social media secrets with us and explained the importance of going digital as a business nowadays; especially when out of the 64.1 million UK population, 57.3 million are active internet users. She discussed the thought provoking ‘zero moment of truth’ and fourth revolution concepts, which really highlighted the importance of digital marketing in the fast paced markets we work in.
Highlight of the day: Jeremy Sinclair. Mr Sinclair of M&C Saatchi entertained the audience from start to finish with his dry humour and whit, whilst teaching us a thing or two about the secrets behind good advertising. Famous for well known adverts such as Labour isn’t working and vote Conservative campaigns, Sinclair explained their motto of ‘Brutal Simplicity’ and how it has helped them capture the nation time and time again. As he pointed out in his talk ‘simple messages enter the brain quicker and stay there longer’.
The exhibition stalls ranged from community bodies, charities, academic institutions, software providers and technical support, online marketing solutions, various local business federations and recruitment firms, all showcasing their offerings to the milling visitors.
Spearhead Interaction, based in Middlesborough, were a personal favourite. The team provided an insight in the world of real-time emersion and virtual reality with their latest technology. As well as letting us try it out first hand they spoke of the importance of connected technology and how disruptive the sector has the power to be.
Finally, a big thank you to LSi. Providers of promotional merchandise, they created us a personalised notebook there and then to showcase their innovative digital printing capabilities.
We look forward to what next years show will bring and which interesting speakers and exhibitors it will attract.