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Young girl at computer

Blog

Should I Blog My Business?

Should I Blog My Business?

So, unless you’ve been living under a rock for the last 10 years you’re pretty much certain to have heard of the term ‘blogging’. If you are unfamiliar with the term, in very simple...

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How important is it to tailor marketing to different consumer groups?

How important is it to tailor marketing to different consumer groups?

In order to optimise effectiveness, marketing should always be tailored to meet the needs of a targeted consumer group. Although product marketing directly to children is generally frowned upon, children...

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Effective social media for business: when to post and where

Effective social media for business: when to post and where

Social media can be an extremely effective marketing tool for businesses.  You only have to look at what some of the large global companies are doing online to see what a difference a strong presence...

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Think 'glocally' for marketing success

Think 'glocally' for marketing success

Global companies often follow the same generalised trend sets throughout the year, no matter where they find themselves in the world. The trick however is adapting these widespread trends so that they...

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Video – the rising social media star

Video – the rising social media star

Ever wondered why Google acquired YouTube back in 2006? Because they knew the video phenomenon was on its way! 800 million viewers visit YouTube every month, Facebook receives 8 billion videos daily;...

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PHD celebrate Wakefield Business Award win

PHD celebrate Wakefield Business Award win

Fab news! Our amazing MD Jo Stephenson won Business Person of the Year at the Wakefield Business Awards last night! Proud doesn't cover it - such an amazing achievement!  The award ceremony welcomed...

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