10 Tips For Powerful PowerPoints
Death by PowerPoint. We’ve all been there … seemingly endless slides with text so small it makes you squint, and a monotone presenter just reading off the words in front of them.
It doesn’t have to be this way. Here are 10 ways to make your presentations more memorable.
Consider the medium
Does it have to be PowerPoint? Would a video, a speech, an animation or a Q&A session do the job just as effectively? Ask yourself what method your audience would prefer, and then plan accordingly.
Take some inspiration
If a PowerPoint is the best approach, take some time to see what’s worked well for other companies. There are thousands of great examples online, and spending five minutes on a Google search may give you a great idea for a hook or structure.
Give your presentation a flow
Think about great storytelling, where tales have a beginning, middle and end, and you can’t wait to read the next chapter. Do your slides have a logical flow? Will your audience want to know what’s next? How do you want your audience to feel at the end? And how are you going to grab their attention from the start?
Concentrate on your message
In your head, try to boil down your sixty-slide deck to a single sentence or a succession of core points. Once you know exactly what you want to say, build your presentation around that one idea.
Keep it short
PowerPoint slides are there to support your argument, and if necessary provide a reminder after you’ve presented. They shouldn’t take centre stage. Bullet point text, and keep your anecdotes and asides off the page. That way the audience will be concentrating on what you’re saying rather than what they’re reading.
Give it a kiss
As in Keep It Simple and Straightforward. Don’t pile too much information on the page, have a clear information hierarchy for each slide, and – if you’re using charts – use a format that is easy to understand. Design wise, think plenty of white space and visual consistency between the slides. You might want to consider colours – check out our guide here. <<link to http://www.phdmarketing.co.uk/the-importance-of-colour-in-marketing/14>>
The star of the show is not the slides – it is you. Presentation coaching can build confidence, improve body language and help you to construct arguments and interact with your audience. If coaching is not necessary or desirable – practice before the main event.
Stagger your points
Audiences tend to read what’s on the slide immediately, which can put them two or three steps ahead of the presenter. A simple technique like only revealing bullet points once you’ve described them can keep your audience more engaged. Ask questions of your audience throughout for a more conversational flow.
To a busy businessperson, often the greatest gift of all is time. Aiming to finish faster than your allocated slot leaves more minutes for questions, and concentrates your mind on delivering the most important points within a short period.
Nobody’s perfect! After you’ve given a presentation, ask yourself and others what went well and what went badly. What was the audience reaction, and did you have all the information they wanted? Taking a few moments to evaluate will focus your efforts for the next occasion.
++ PHD helps businesses improve all aspects of their communications, including their PowerPoint decks. From template design to messaging and presentation coaching, we can help you make more of your opportunity to present. Call our friendly team on +44 1977 708643 or email firstname.lastname@example.org to find out more.